Boost Mobile’s generous ULTD pre-paid mobile plans will soon face the knife, with the data allowance on its $40 recharge to be cut from 3GB to 2GB per month.
Cheaper $10 and $20 options will remain unchanged. Current customers should receive a text message from Boost today outlining the changes.
Going forward, customers who feel like they need more data will be able to buy 'Boost Add-Ons' which will add more data for a limited time (see table below).
While frustrating for customers, this move by the Telstra-backed Boost is not surprising, as many MVNOs have been forced to shrink data offers over recently months. Aldi Mobile, which also uses the Telstra network, halved its data allowance from 5GB to 2.5GB in the later part of last year, for example.
This change could jeopardise Boost’s competitive advantage over some of its closest competitors by price, namely amaysim and Aldi Mobile. These telcos all offer unlimited calls and messages for about $40 per month, but will now also include more data: 4GB and 2.5GB respectively.
Boost will still offer faster network access though, with 3.5G speeds up to 42Mbps. The other low-cost telcos only offer 3G speeds up to 7.2Mbps.
More of a threat comes from the likes of Vodafone and Virgin Mobile, with similar offers on 4G networks. Customers can choose a plan with comparable inclusions on the faster networks for about $10 extra each month.
If you're a Boost customer but you'd like to keep 3GB a month, here are a number of other options for about the same amount of money, including Virgin Mobile with 4GB for just $40 per month.